Conducting market research to understand the competitive landscape and identify opportunities for The Apartment Archive to differentiate itself.

Developing user personas to better understand the target audience's preferences, pain points, and motivations.

Iterating on the brand's visual identity through mood boards, ideation, sketching, and digital design explorations to establish a cohesive, minimalist aesthetic that would highlight the second-hand products.

Creating a content strategy and guidelines for the Facebook and Instagram profiles to ensure a consistent brand voice.

Optimising the product photography and presentation to highlight the qualities of each item.

Implementing a design system that could be easily scaled and applied across the brand's digital touch-points.