Wings of Adventure
Objective:
Overview:
Design Executions:
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To create an integrated campaign that encourages personal growth and engagement through multiple platforms.
The campaign, Wings of Adventure, integrates the whimsical spirit of Peter Pan with Red Bull’s empowering slogan, ‘Gives You Wings’. It is designed to inspire empowerment, adventure, and personal growth, integrating multiple platforms and creative touch-points.
Microsite design: Interactive map featuring Peter Pan-inspired adventures across South Africa. This digital hub linked real-world challenges to virtual rewards.
Social media integration: A series of Instagram posts and user-generated content (#WingsOfAdventure) initiatives encouraged the audience to share their empowerment stories.
Limited-edition merchandise: Designed a collectible line of Peter Pan-inspired Red Bull cans, blending storytelling with product design to create a tangible keepsake of the campaign.
Interactive and experiential elements: Real-world adventures (hiking, bungee jumping, rock climbing) mirroring campaign themes. Augmented reality (AR) and live performances for immersive engagement.
Digital storytelling and platform-specific design
Community engagement through social media
User experience design
Adobe Illustrator and Figma
