OneTree Mobile Application
Objective:
Overview:
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To raise awareness about deforestation and promote sustainable practices through an engaging digital experience by merging gamified interactions with real-world reforestation efforts.
The OneTree mobile application transforms classic arcade gameplay into an impactful environmental initiative by enabling users to plant trees through virtual actions. The application offers an engaging and educational user experience, integrating gameplay, personalised features, and environmental impact tracking.
UX/UI development: Created user flows, wireframes, and high-fidelity prototypes emphasising usability and engagement.
Prototyping: Delivered an interactive prototype in Figma to demonstrate app functionality.
Illustration: Designed pixel art characters ,and custom game elements and icons.
Concept ideation: Developed and refined ideas based on user engagement trends in gaming and education.
User-centric design: Gamified interface inspired by classic arcade games with leaderboards, streaks, badges, and challenges. Personalised forest feature where users track their impact and access educational content.
Illustrations: Custom pixelated tree character, Ranger Oakley, guides users through tasks with humour and relatability.
Interactive elements: Quizzes, challenges, and rewards to enhance learning and participation. Figma prototypes showcasing seamless user journeys and intuitive navigation.
Educational content: Engaging modules that inform users about the importance of reforestation and environmental stewardship.
UX/UI design: Emphasised usability and engagement
Illustration: Created custom pixel art and game elements
Concept ideation: Merged gaming trends with educational goals
Adobe Illustrator and Figma
