Artful Doodles Branding

Objective:

Design Approach:

Skills:

Tools:

To create a comprehensive personal brand identity for Artful Doodles, a storytelling-focused design brand specialising in illustration and animation.

The concept “Step Inside My Mind, Where Your Stories Will Come to Life” guided the design process. The project emphasized storytelling as a journey from raw imagination to visual narratives. Visual elements included organic, hand-drawn aesthetics, ink-like blobs, and swirl patterns, representing the brand's creative flow.

Branding and identity design: Logo creation, typography, colour scheme, visual style

Strategic thinking: Created user personas and mapped customer journeys, addressing touchpoints and opportunities.

Storytelling: Transformed abstract concepts into practical, captivating outcomes.

Adobe After Effects, Adobe Illustrator